Companies are increasingly becoming the focus of public attention and a company’s success is ever more dependent upon the extent to which they are able to meet the increased demands of various stakeholder groups and effectively develop, shape and steer
communication with these groups.
The Corporate Communication seminar provides participants with a broad overview as a foundation for their specialized work in the company’s communications department. Starting with a comprehensive and integrated understanding of business communication, participants receive an in-depth overview of relationship management with key stakeholders (especially customers, investors, government authorities/
politics, the public and employees) and important cross-cutting issues relevant to the integration of communication (in particular corporate branding, issues management, internal communication and cooperations).
An organization receives the most attention often when it least wants it: in a crisis. Crises occur unexpectedly and always attract much public interest. Therefore, it is advised for all managers to think about the most important phenomena important in the interaction with the media prior to unexpected events.
This seminar discusses in detail how a crisis should be handled in terms of communication and presents possible communication strategies that should be applied during times of crises. Best practices are identified using numerous case studies.
Compared to public relations which is used as a separate tool in an organization’s management, communication management integrates both internal and external communication in the management of an organization and contributes to the implementation of strategic objectives. The emphasis is placed on the targeted creation of added value by optimizing communication processes.
As first step, participants learn how communication processes must be designed in order to support the company’s strategic objectives. On this basis, it is shown how communication processes are optimally integrated into the strategic planning.
Representative democracy thrives on communication processes. On-going communication between the governors and the governed is necessary to ensure that this form of democracy functions.
In the scope of this seminar, both the actors involved and the associated communication processes are at the center of attention. In addition to key political actors, such as political parties, government and NGOs, the media’s role and function as a central player in the political communication process are analyzed. The seminar also addresses questions about the interaction between various political actors and citizens, and the communication strategies they use to inform and engage citizens.
Public Relations for small and medium-sized companies
A company’s success largely depends on the communication with their target groups. Therefore, large companies usually have their own public relations department, which handles all media and public relations. Small and medium-sized companies lack the resources for such a department.
The aim of the seminar is to provide small and medium-sized businesses with the tools to successfully conduct their own public relations. Public relations planning and management are discussed step by step and communication campaigns are developed using case studies. The seminar focuses on the capacity of small and medium-sized enterprises and is tailored to their communication needs.
Smooth communication processes are central to the functioning and efficiency of an organization. The only way for an organization to achieve its desired outputs is for it to have clear goals, employee motivation and feedback as part of a comprehensive communication plan. By way of integrated communication, i.e. the coordination of internal and external communication processes, an optimal flow of communication can be ensured.
During the seminar, participants learn techniques to create a communication plan that optimizes coordinates the internal and external communication processes step by step. The goal is to profitably coordinate internal and external communication of an organization.
In order to lead a team one needs energy, patience, motivation, leadership skills and
practices, and above all, knowledge of communication theories. During the seminar a coaching model is presented that puts the focus on the role of the manager as coach, mentor and advisor, and trains their skills in communication, motivation, leadership strategies and techniques.
The seminar focuses on the development and training of communicative skills required to efficiently and effectively lead a team. Thus, interactive group work and individual
processing of case studies are utilized.