Com­mu­ni­ca­ting the Message.

Lin­king Com­mu­ni­ca­ti­on Theo­ry to Cam­pai­gns.
In Public Opi­ni­on Polls in Trans­na­tio­nal Infor­ma­ti­on and Com­mu­ni­ca­ti­on Cam­pai­gns.
A Hand­book for the Prac­ti­tio­ner. (ed.).
Hans-Die­ter Klin­ge­mann and Andrea Röm­me­le.
Lon­don: Sage 2001, pp. 28–40