Publi­ka­ti­on in New Media and Society

Sci­en­ti­fic and sub­ver­si­ve:
The two faces of the fourth era of poli­ti­cal cam­pai­gning
This arti­cle sets out the case that demo­cra­ci­es are now ent­e­ring a fourth pha­se of “data-dri­ven” poli­ti­cal cam­pai­gning. Buil­ding on the exis­ting cam­pai­gns lite­ra­tu­re, we iden­ti­fy several key shifts.

Zur Publi­ka­ti­on bei New Media & Society